Become a Power Seller on Multi-Channel Marketplaces

In its most recent earnings report, Amazon.com for the first time shared the performance of its Exclusives store, a site where brands can test new products and buyers hoping for exclusive deals can find their likes. Amazon said that since launch early last year, the site has generated $50 million sales from about 120 brands that offer about 10,000 products in total. Amazon is apparently encouraged by this experiment, and plans to expand this store format. "We do expect the broadening of the product categories and geographical expansion," according to Peter Sauerborn, director of business development at Amazon who is in charge of this effort. It would be good news for retailers and small merchants that have truly unique merchandizes to sell. As the e-commerce market stands right now, the marketplace model opens up a great revenue opportunity for small and medium-sized retailers, but because a web store is so easy to set up, the marketplace model also invites what I c